Jabong to target young e-shoppers with ‘The Juice’

02 May,2014

By A Correspondent


Online fashion brand Jabong.com has announced the launch of its monthly magazine – The Juice. The new publication by Jabong is targeted at young Indian e-shoppers who are looking for a guide that fulfils their aspirations, making fashion accessible, affordable and attainable.


The inaugural issue of the The Juice is a bi-monthly (April-May 2014), featuring Bollywood actress Kalki Koechlin on the cover. Pearl Shah, editor, commented: “Kalki represents the new-age Indian woman who is well spoken, thinks for herself and is not afraid to speak her mind. She has a distinct sense of style that is completely her own. She is everything the young Indian woman is.”


With summer as its theme, this edition is the perfect breezy and vibrant accompaniment that shows one where one can learn surfing in India, what one needs to know to exercise their vote and how to bag a cool summer internship. The Juice also has access to 800 of Jabong.com‘s brands, including Vero Moda, ONLY, Jack & Jones, Steve Madden, Dorothy Perkins, GAS, Rohit Bal, Wendell Rodricks, and more.


The Juice is a part of Jabong.com‘s expansion plans and foray into fashion content publishing. This fashion and lifestyle magazine is complimentary for Jabong’s customers, with a starting print-run of 1.45 lakh copies, and will be out in the first week of May. Its distinct circulation model will make it available pan India, at all Café Coffee Day outlets and across all airport lounges in the country. What’s more, the digital edition of the magazine will also be uploaded onto Jabong.com‘s home page for ready access to its discerning customers.


Commenting on the launch of the magazine, Arun Chandra Mohan, Founder & CEO, Jabong.com, said: “With the sole aim of establishing a brand that addresses all fashion needs, The Juice is an attempt at strengthening our fashion profile. At Jabong, we constantly push ourselves to deliver the best product in the best format. This magazine is born from these efforts aimed at celebrating fashion alongside style for an incredible audience. We can’t wait to see the response of our valued customers.”



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