IndusInd Bank Cybercity station inaugurated in Gurgaon

16 May,2014

By a correspondent


IndusInd Bank and Rapid Metro Gurgaon Limited (RMGL) have announced the inauguration of IndusInd Bank Cybercity Rapid Metro Station recently. This is the first and the only metro station in the country which has been named and branded by a bank, thus making it an excellent example of transit mode of advertising in India opted by IndusInd Bank. The Bank and RMGL have inked a 5-year contract for naming rights of the metro station.


IndusInd Bank Cybercity station has a rich aesthetic and artistic feel to it as the interiors and exteriors of the station don the brand colours conveying the inherent brand values of the Bank. The grand illustrations at the station have brought alive the great heritage of one of the oldest civilisations of the world – the Indus Valley civilisation from where the Bank derives its name and inspiration. The metro station is strategically located in the heart of Cybercity, which houses CyberHub and many other key commercial establishments of Gurgaon. The station runs parallel to National Highway 8 (NH-8) and is visible to the commuters of the highway.


The smart messaging across the station can be related to the new age banking requirements of the millennium city. The Bank has installed two ATMs inside this station. All the other Rapid Metro Stations have been provided with at least one ATM by the Bank.


RomeshSobti, Managing Director & Chief Executive Officer, IndusInd Bank said, “It is a matter of pride for IndusInd Bank to get associated with such a novel project in the millennium city. IndusInd Bank Cybercity station is happy to showcase & enhance its brand quotient in Gurgaon, which happens to be a high priority market for the Bank.”


Speaking on the launch, SanjivRai, Managing Director and Chief Executive Officer, Rapid Metro Gurgaon Ltd. said, “We are very happy to have received overwhelming positive response from corporates on this branding model and we are delighted to be associated with IndusInd Bank. We are confident that commuters will appreciate this synergy and both Rapid Metro and IndusInd Bank will continue to drive value in the long-term. This is one of the important stations of our Phase-1 and within the first quarter of operation we expect this station to have one of the highest foot-fall. We assure our riders that we will continue to provide them with the best of our services in many more times to come.”


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