Goafest starts with some gyaan, fun

30 May,2014


By Shobhana Nair


True to its credo, Goafest 2014 kickstarted in real ‘Band Baaja Baaraat’ isshhtyle at the Grand Hyatt hotel in North Goa. The three-day fest witnessed big names from the advertising, media and marketing fraternity. Guy Hearn, Chief Innovative Officer, Omnicom Media Group held a knowledge session for delegates on kids in this digital world. “It’s our responsibility to make kids digitally fluent,” he said, adding: “Brands can help by driving utility.” Coincidentally, the next knowledge session was presented by the youngest app developer duo also the founders of Go Dimensions, Shravan and Sanjay Kumaran. Apart from sharing their experience with an impressed audience, the whizkids also shared their goals of helping children by giving 15 percent of their income to charity! This session won quite a few ‘likes’ in the crowd. “I thoroughly enjoyed myself. The good part of it was we didn’t have traditional marketing sessions. The novelty of the kids is that the youngsters know what you know and these youngsters take it in their stride and take it much ahead,” said Nandini Dias, CEO, Lodestar UM.  Her agency (the victorious team is pictured above), btw, won 11 metals in the Media Abby.


After some heavy duty insights, it was the turn of stand-up comedians All India Bakchod who left the audience in splits. “I loved the Bakchod session. It was nice humour and a good start to the festival,” said Mandeep Malhotra, President, DDB Mudra Communications.


S Yesudas, Managing Director – Indian sub-continent at Vizeum India was excited about the list of speakers at Goafest. “This year, the variety of speakers is very good. The topics are not really crude advertising or brands but there’s a message registered at the subconscious level.”


The last knowledge session was conducted by Riley Peter, Head of Creative Shop – APAC, Facebook who urged everyone to think about social media as a connection and not disruption.


For Satyamurthy NP, President and Head – Media at DDB Mudra, the key takeaway was ‘authenticity’. “In creativity, authenticity is the most important thing. We try to create ads and ad-like situation which is not going to be appealing to a lot of consumers. Authenticity is the building block for any creative product and that is what I liked.”


Suresh Balakrishna, CEO, BPN highlights ‘breaking the mould’ as his takeaway from today’s sessions. “Having Sanjay and Shravan was a coup. I think they spent a lot of time building the case on how to do things differently and how to break the mould.”


All in all a good start to a day which ended with the Media and Publisher Awards and some festivities and celebrations.




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