Dire need for pathbreaking ideas: Ravi Rao

30 May,2014

Ravi Rao

A quick chat with Ravi Rao, Leader, South Asia, Mindshare who was Chairman of the Media Abby jury at Goafest 2014

 

Your views on the Media Abby this year. Any visible trends, any shifts from last year?

Truly digital has become the bedrock of most ideas. Open source is another one where ideas can come from anywhere. The third is real intergration and engaging with consumers or customers. Overall, Goafest reflects what it stands for – ideas, innovations and exhilaration

 

The number of participating agencies increased in the Media Abby, though just 17 of the 53 that entered won. And only five agencies won five or more metals. And as many seven categories without any Golds. Comments?

There is a dire need for real pathbreaking ideas. Few entries won multiple awards explains the scenario. But there were some real brave ones that made it to 14 Golds and one Grand Prix.

 

The Media Abby has attracted participation from all with no one statying away. Unlike the Creative counterpart. Would you attribute any reasons for this?

We always fight hard but we gladly applaud the best work. Nothing inspires as much as a fab idea.

 

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