Didn’t anticipate Grand Prix, but our work has been really good: Rachana Dharia, PHD

30 May,2014

In the first year of its formal existence in the country, PHD India from the Omnicom group has won a Grand Prix for BeBeautiful in the Best Digital Content Creation Strategy Category. Shobhana Nair spoke to Rachana Dharia, VP – Digital & Mobility Services on the occasion


What was the brief that was given to you by the Client – Hindustan Lever?

Our campaign was to create India’s largest beauty destination. It’s actually larger than Vogue, Femina and all the women’s magazine. It’s got one million-plus viewers coming that’s what it merits it as the largest beauty destination.


What is the one reason that you think got you the Grand Prix?

I think our agency has a specialized core team and that’s the reason why we have won it as we are a passionate team.


Did you expect to win the Grand Prix?

We didn’t anticipate the Grand Prix but we know our work has been really good and it has been appreciated by our consumers because of its uniqueness.



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