DHFL unveils ‘Aao India GharBanayein’ campaign

16 May,2014

DHFL has unveiled its new marketing campaign with the theme – ‘Aao India GharBanayein’. This campaign is a celebration of DHFL’s 30th anniversary year, and reflects on the company’s vision of ensuring that every Indian owns his / her home. Beyond a campaign, DHFL envisages this as a movement, bringing in the true essence of financial inclusion for a growing India.


Rakesh Makkar, President and CDO, DHFL, said, “DHFL’s ‘Aao India GharBanayein’ campaign is a reflection of the Company’s vision as established by our Founder Chairman, Late Shri Rajesh Kumar Wadhawan in 1984. This has now translated into a movement over the past three decades, with millions of Indians already benefitting from the DHFL vision – their home has accorded them a sense of security and confidence, not just to self but to their families.


The DHFL Aao India GharBanayein campaign will be a multi-phase multimedia campaign to be spread throughout the year – starting with TV, print, radio and outdoor, to be followed with activations and enhanced digital presence.”


Without missing out on the IPL fever, where DHFL is an associate sponsor of the Mumbai Indians franchise, DHFL will launch the ‘Mumbai Indians’ electronic campaign, where renowned cricket players will help drive home the Aao India GharBanayein message even further, encouraging Indians to buy their own homes, DHFL as their partner.


Commenting on the concept, Bhargava Krishna (Bugs), Creative Director, Bugs Eye View said, “The DHFL Aao India GharBanayein campaign is envisaged to communicate DHFL’s core belief and the dream of every human being – of owning a home. We have tried to marry this aspiration with the themes of IPL and Elections given their timeliness. The campaign in coming period will take festive seasonal avatars on the same theme.”


The advertisements will be aired across key markets including Mumbai, Delhi NCR, Chennai, Kolkata, Bengaluru, Hyderabad, Pune, Nagpur, Baroda, Surat, Rajkot, Jaipur, Chandigarh, Bhopal, Raipur, Bilaspur, Kochi etc.


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