Dabur unveils campaign around Pudin Hara Fizz

06 May,2014

By A Correspondent


Dabur Pudin Hara has launched Pudin Hara Fizz to expand its market share in the antacid powder category. It contains proven ayurvedic ingredients like mint and lime which aids in providing relief from acidity while leaving a refreshing taste in the mouth. The cooling relief for acidity is the key differentiator for Pudin Hara Fizz.


Commenting on the campaign, Ajay Singh Parihar, Category Head-Digestives, Dabur India said, “Pudin Hara Fizz marks entry of the trusted Pudin Hara in antacid powder category. The communication uses fire spitting as a strong device to highlight problem and fire brigade as trusted symbol to provide cooling relief. Goodness of natural ingredients like Lemon & Mint has natural fit with the mother brand. The TVC has kept away from set patterns of category’s communication codes and offers relatable yet entertaining communication! The campaign will be supported on ground through activations & outdoors.”


Speaking about the campaign, Sambit Mohanty, Creative Head, DDB Mudra North said, “The idea of a man belching fire came from the insight that when you have acidity, you feel a burning sensation inside. And what better than Pudin Hara Fizz to act as a fire brigade and help douse this flame!”


The campaign has been conceptualized by DDB Mudra North with Chairman & CCO, Sonal Dabral helming the campaign along with Vandana Das, Unit Head, Creative Head, Sambit Mohanty, Business Head, Ashwani Dhingra, Account Planning, Arun Sharma, Nisha Ganneri, Account Management, Yashaswi Bhatt, Kumar Deepak, Richa Shah. The production house is Raising Sun Films.


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