Concept PR acquires I:Connect Enterprise

08 May,2014

By a correspondent


Full-service PR company Concept PR has acquired I:Connect Enterprise, a strategic PR consultancy, in an all stock deal. All three founding members of the I:Connect team - Lokesh Tiwary, Shantanu Kumar and Shalini Gupta – along with their entire team will merge with Concept PR.


Over the years, Concept PR has come to be recognized as a formidable force in corporate and financial communication. The team has been acknowledged for its effective media relations and leading financial communications agency. With the current acquisition and merger, they add greater strength in brand, lifestyle, events and sports communication.


I:Connect, established by Lokesh Tiwary in 2009 was designed to position Public Relations as a strategic communication partner to brands in order to address critical marketing challenges. Over the past four years, the agency has been associated with several big ticket names across industries including – HTC, ZTE, Nuance, GE, SBI Cards, First Solar, Swarovski, Oriflame, BIBA, Gemfields, Rose to name a few.


Welcoming them onboard, Ashish Jalan,  Director Concept PR said, “The merger with I:Connect is bound to add an extra zest to our team and service capabilities across all PR verticals. With Lokesh, we hope to leverage his tremendous understanding of consumers and communication platforms that comes with his years of experience as an advertising and PR professional. On the other hand Shantanu, an economics major and a hardened strategist, is best placed to boost our Strategy Planning abilities. In the recent past our lifestyle and sports related PR services have gained a lot of ground, Shalini’s vast experience in these areas will be a certain advantage to the team.”


Speaking on behalf of the I:Connect team, Lokesh Tiwary said, “Concept is a name to reckon with in domains such as Financial & Corporate PR, Crisis Communication and Media Insights. While I:Connect on the other hand has in the last four years developed a strategic advantage in the domain of Brand (PR) Communication. What makes this merger perfect is that it brings together two complementary forces. The scale, business intelligence and client depth of Concept and the domain expertise of I:Connect. The collective strengths would enable Concept to enlarge its appeal. We see tremendous opportunity to benefit from this merger.”


The Concept Group is a network of Independent Indian agencies specializing in Brand Consultancy, Creative, Media, OOH, Digital and PR services.


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