Cheil Worldwide appoints Avinash Joshi as Head of Social Media

13 May,2014

By a correspondent


Cheil Worldwide SW Asia has announced the appointment of Avinash Joshi as Media Director, where he will be responsible for the agency’s social media practice.


Joshi is an accomplished digital marketing expert with over 15 years of experience in leveraging social insights, trends in emerging technology and human interaction to understand, explain, predict and influence consumer behaviour in digital, social and emerging channels.


Hari Krishnan

Confirming the appointment, Hari Krishnan, COO, Cheil Worldwide, SW Asia said, “Avinash is an incredibly passionate yet methodical advocate of social media. His multi-faceted experience across project management, creative, technology and media will be immensely valuable for our clients at Cheil India.”


“While most of the digital verticals are headed by seasoned skill leaders at Cheil India, social media leadership had remained a gap area for us. With Avinash coming onboard, am sure, we will not just offer best in class social solutions but strengthen our overall digital offering to clients,” said Rajesh Bhatia, Senior VP & Head Digital, Cheil Worldwide, SW Asia.


Joshi joins from SapientNitro were he was serving as Digital Account Director and Social Media Lead-India, growing the practice through relationships in North America, Europe and APAC.


Over the years he has managed brands including Coca Cola – Burn, Sprite & Thums Up, Citibank India, Citibank US, Unilever – Lifebuoy & Lipton, Pernod Ricard – Chivas Regal & Blenders Pride, Yum – Taco Bell India, Fiat Chrysler – Fiat and Jeep India, Abbott, MetLife, Carlton and United Breweries, Lava International – Xolo, United Nations, UNICEF, United Nations Statistics Division, United Nations Development Programme, etc.


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