ASCI upholds 99 ads in Feb ’14

05 May,2014

By A Correspondent


ASCI’s Consumer Complaints Council (CCC) upheld 99 out of 136 advertisements in the month of February 2014. Along with product advertisements, product packaging is also misleading in many of the products upheld in the month of February, ASCI has noted.


The CCC found the following claims in health and personal care product or service ads of 80 advertisers, released in the press to be either misleading or false or not adequately/scientifically substantiated and hence violating ASCI’s Code. Some of the health care products or services ads also contravened provisions of the Drug & Magic Remedies Act. A few of the complaints that have been upheld include Innovative Cure Health & Beauty Clinic, M.I.C Skin Care, Fat 2 Fit, Shreeji Marketing, Genesis Wellness Clinic Private Limited, AG Herbs Private Limited, Patanjali Ayurved Ltd, Satya Pharmaceuticals, Dabur India Limited, etc.


In the education category, the CCC has found following claims in print ads by five different advertisers were not substantiated violating the ASCI guidelines for advertising of educational institutions and hence the complaints against the ads were upheld – The Institute Of Business Accountant, Guru Gobind Singh Indraprastha University, SMEC Automation Pvt. Ltd, Triumphant Institute of Management Education Pvt. Ltd. and Sachdeva College.


In the F&B category, the CCC concluded that the claims mentioned in six advertisements were not substantiated. The complaints upheld belonged to Surya Food & Agro Ltd, I.T.C. Limited, Suman Proteins Private Limited, Marico Limited, and Torino.


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