ASCI reshuffles top cadre

28 May,2014

By a correspondent


The Advertising Standards Council of India (ASCI) has announced that Alan Collaco, ASCI’s Secretary General will be retiring from the organization effective May 30, 2014. He will remain with ASCI through May 2014 to ensure a smooth and successful transition to his successor Shweta Purandare, currently Chief Operations Officer of ASCI. Shweta will assume the role of Secretary General as of June 01, 2014.


Shweta has over 22 years of industry experience, having worked with some of the eminent companies such as Cipla, Merind, P&G and L’Oreal. She has been actively associated with ASCI as the Chief Operations Officer since past one year. In her new role, she will continue to handle Consumer Complaints process. In addition, Shweta will be leadingMarketing, Public Relations and Social Mediainitiatives for ASCI.


Ashutosh Geedh joined ASCI in the newly created post of Chief Administrative Officer on May 5th, 2014. He has done his MBA from the Asian Institute of Management, Manila. His experience spans over 19 years in such companies as Patni Computers, LIC, Securex Capital Advisors and Towering Heights Telecommunications. He will broadly be responsible for Administration, Finance & Accounts, HR, Legal, I.T. and internal & external Communication.He will report to the Secretary General.


Commenting on this occasion ASCI’s Chairman, Mr Partha Rakshit said, “Alan will be greatly missed by ASCI members for his tremendous commitment to excellence. While we are indebted to him for his exemplary service to ASCI’s mission, we are also confident that his successor, Shweta,will demonstrate strong leadership skills and analytical insights, further supporting the association’s vision and mission.”


“Also, the appointment of Ashutosh will further strengthen the association’s operations, thereby ensuring seamless functioning across various departments and external bodies”. Partha further added.


“I am grateful tothe ASCI team for offering me the desired platform to get associated with India’s largest self-regulatory voluntary organization of the advertising sector. I am deeply honoured to have had the opportunity to be in the core team of ASCI, supporting the association’s vision of protecting the interests of the consumers,” said Alan Collaco.


About Advertising Standard Council of India (ASCI)

Advertising Standard Council of India is a voluntary organization self-regulating advertising content for the advertising industry. The Role and Functioning of the ASCI & its Consumer Complaints Council (CCC) is in dealing with Complaints received from Consumers and Industry, against Advertisements which are considered as False, Misleading, Indecent, Illegal, leading to Unsafe practices, or Unfair to competition, and consequently in contravention of the ASCI Code for Self-Regulation in Advertising.


For further information, please contact

The Advertising Standards Council of India

Ms. Shweta Purandare – Secretary General, ASCI 23512371/23521066


Ketchum Sampark Public Relations Pvt. Ltd.

Vikas S: 919892629404

Shivangi J: 9167106693


Post a Comment 

Comments are closed.