ANC unveils new campaign for The World Towers

27 May,2014

By A Correspondent

 

Alok Nanda and Company has created a new ad campaign for The World Towers by the Lodha Group. The multi-ad print and outdoor campaign will project the luxury experience provided by The World Towers to its residents. It will target resident Indian and NRI audiences.

 

The objective of this campaign is to highlight lesser known aspects of the development, thereby focusing on its iconic stature and building desirability. Alok Nanda & Company has drawn from its vast luxury and lifestyle experience to present a lifestyle that is in every way as iconic as the buildings. Using a distinctive tone of voice, the campaign takes the ‘above it all’ brand positioning to another level altogether. The messaging uses scale and global comparisons to make its point.

 

“Luxury selling is all about evoking a lifestyle experience in the mind’s eye. Our mandate was to create a campaign that brings alive, from an experiential perspective, the life one leads at The World Towers. We leveraged the most remarkable product offerings to establish the superlative nature of luxury living at The World Towers,” says SamarjeetShimpi, President, Alok Nanda & Company.

 

“The World Towers has always registered itself as the world’s tallest residential towers – India’s global icon which is home to world’s finest residences with Interior Design by Armani/Casa. However, the iconic stature comes not just from its height and interiors, but every aspect ranging from landscape design, managed services, sports and club facilities to engineering, technology and advanced construction techniques. It was important for this campaign to build a story woven around the lifestyle that would come alive at this holistic development,” Samujjwal Ghosh, Sr. Vice-President, Marketing, Lodha Group.​

 

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