‘Who is the idiot’, asks 9XM

08 Apr,2014

By a correspondent

 

9XM has created a music video around the upcoming Lok Sabha Elections titled ‘Who is the idiot’. The music video features 9XM’s popular animated characters – Bade and Chote and has been created in collaboration with Artist Aloud, Rapper BlaaZe and Paul J.

 

Speaking of the music video Soumini Sridhara Paul, Business & Product Head-Artist Aloud said “Artist Aloud is extremely proud to have been instrumental in bringing 9XM on board as a partner to create an Election Campaign offering for the masses. 9XM’s quick response and creativity to bring this song alive is a true example of how magic can happen when you have the right product.”

 

Speaking of the video Sunder Venketraman, Programming Head 9XM said, “We at 9XM pride ourselves in presenting our viewers with content which is fresh, topical and entertaining. With elections being the most crucial event for our country, we present ‘Who is the Idiot’ as our latest Buzzworthy video. Our collaboration with Artistaloud.com, BlaaZe and Paul J for ‘Who is the Idiot’ music video will surely appeal to our viewers.”

 

The video will be promoted extensively across digital platforms to reach out to the ever growing connected generation. 9X Media has created several short videos promoting the cause. They will be spread across popular digital hangouts like Facebook, Twitter (#whoistheidiot) Youtube, Google+, whatsapp, BBM, WeChat, Pinterest, Instagram and Vine. The song will also be available in the form of CRBT (SMS IDIOT to 54646) through popular telecom partners.

 

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