Viacom18 ties up with Colosceum to float ‘Spotlight’

02 Apr,2014

By A Correspondent

 

Integrated Network Solutions (INS), a division of Viacom18 Pvt. Ltd announced the launch of its new vertical – Spotlight. The initiative will seek to create an instant connect for brands, celebrities and audiences. With an array of 30 plus celebrities on board; brands will now have an opportunity to leverage the glamour quotient, to seed customized branded content.

After launching LIVE Viacom18 and BE Viacom18 last year, INS completes the circle of offering brands a 3600 multi-dimensional marketing solution with Spotlight creating endless opportunities for brands to connect with millions of consumers.

Spotlight, in collaboration with Colosceum Media & One Digital Entertainment, has announced an interesting concept in the form of a 16 part web series called ‘Jack&Jones Hitched’. A first of its kind show, it will give audiences an opportunity to be a part of the celebrations as MTV VJ Rannvijay gears up for his big fat Punjabi wedding.

Commenting on this concept, Jaideep Singh, Sr. Vice President and Business Head – INS, Viacom18 Pvt. Ltd. said, “We’re living in a digital era, and to stay relevant to a constantly evolving audience it is essential for brands to innovate how they communicate and reach out to their consumers. Paying attention to this urgent need, the time was right for us to launch Spotlight. The initiative provides that platform for brands to harness the power of the glamour world through celebrity associations and takes their message further to the audience in a much more engaging manner.”

Said Gurpreet Singh, COO of OneDigital Entertainment Pvt. Ltd. on the alliance: “Being the largest MCN for YouTube in India operating in the original content space for more than a year now, we have developed the skills and capability to understand the digital engagement and user needs. We know the pulse of the user to a large extent and also realize that the viewership behavior is shifting and changing fast. Our promise is to create, innovate and engage users and brands and bring value for both the sides. Colosceum is the market leader in creative content and we feel we have struck a great partnership with them and Viacom 18 for this initiative.”

 

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