Times Now, Twitter partner for Election 2014

14 Apr,2014

By a correspondent

 

Times Now and Twitter have announced their partnership for the 2014 General Elections being held across the country. The two would be creating dual, interactive content for both viewers and followers to be a part of t he conversation.

 

For the general elections, Times Now and Twitter will introduce several innovative properties which give a real time, updated picture of public opinion. Times Now will leverage its substantial presence on Twitter to provide the audience with exclusive content created specifically for the platform. This will be in the form of infographics and videos, giving the followers a ringside view of election results with updates throughout the counting day.

 

There will also be a live sentiment analysis of twitter feeds – and participation of viewers in the debate by inviting them to tweet video questions using the Vive app. This will be done by using the hashtag #IHaveAQuestion. This will enable viewers get an unprecedented opportunity to be a part of the political debate and add their voice to it.

 

This will be boosted by access to exclusive real-time data from twitter which will be presented to both TV viewers and social media followers in interesting formats – adding an entirely new perspective to the election coverage.

 

The entire election coverage will use the hashtag #WhoWillFormGovt which will bring together opinion makers and influencers as well as common people on the platform.

 

Avinash Kaul

Avinash Kaul, CEO, ET Now, Times Now & Zoom said, “Times Now is one of the few TV channels in India which keeps social media at the heart of content and brand marketing. Content on social media platforms is fully integrated with our TV content and that has worked wonders for us. With this exclusive partnership with Twitter we would like to create a truly unique content proposition for our viewers as the country awaits the results of the largest elections the world has ever seen.”

 

Commenting on the innovation, Rishi Jaitly, India Market Director, Twitter, said, “Twitter is the world’s leading mobile, real-time information network where users follow, share and experience content that is live, public and conversational. Only on Twitter can people connect with and express their sentiments on issues that will be debated and decisive during this election season. We are happy to see Times Now innovating on Twitter by using our platform extensively to share breaking news, tell inclusive, crowd-sourced stories and offer an interactive, exclusive second-screen content experience.”

 

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