Thoughtblurb appointed AoR for Sheth Developers

21 Apr,2014

By a correspondent


Mumbai-based Sheth Developers has appointed thoughtblurb, a fully integrated creative and strategic agency to enhance its brand value in the marketplace.


Ashwin Sheth, Managing Director, Sheth Developers said, “We are pleased to announce our collaboration with thoughtblurb as our creative agency partner. Their futuristic and creative ideologies are in sync with our brand philosophy and positioning. With thoughtblurb on board, we believe that our customers will truly experience a creatively enhanced shopping environment with each visit.”


thoughtblurb has been assigned the task to enhance the overall Viviana brand experience using progressive creative intelligence. Commenting on this development, Vinod Kunj, Managing Partner at thoughtblurb said, “When I first interacted with the management team, I was charmed with their optimistic curiosity to learn and understand how they can build value-creating customer experiences. The way I see it, this is not just a mall brand that we’re trying to help; but it’s an opportunity to showcase how a shopping destination can disrupt the marketplace paradigm and change the way customers experience shopping and entertainment under one big roof. In the coming weeks, we will work very closely with the Viviana team to ensure that it becomes a destination you can’t miss to visit.”


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