Tata Motors joins Colors and celebs for ‘Mission Sapne’

16 Apr,2014

By A Correspondent


For a channel that does such big ticket entertainment shows like Khatron Ke Khiladi, Bigg Boss, 24 and of course a slew of top-rated serials, ‘Mission Sapne’ is a unique concept in societal welfare. And now Tata Motors has joined Colors on this special initative for underprivileged individuals that starts on Sunday, April 27 at 8pm.


To be hosted by popular actress Sonali Bendre, brings together celebrities from various walks of life and encourages them to leverage their fame for the benefit of the common man. As a part of the show, audiences will get an opportunity to see their favourite celebrities step into the shoes of the common man for a day and earn their daily wage.


Season one of the show will see Salman Khan turning a barber, Varun Dhawan being a pattiwala, Harbhajan Singh as a namkeen seller, Mika Singh as a chaiwala, Ranbir Kapoor as a vada pav seller, Karan Johar as a photographer and the list goes on.  The celebs will use their talent, wit and star persona to bring a change in their ordinary and tough life.  Each of the celebrities have participated in the show pro bono.


Speaking about the partnership, Ankush Arora, SVP – Passenger Vehicles Business Unit (Commercial), Tata Motors, said, “At Tata Motors, we have always believed in putting our customers first and through our association, with Colors for Mission Sapne, we hope to ingrain this thought further amongst our audiences. The show’s focus on working towards the betterment of the society has struck a chord in our hearts and we look forward to contributing, in our own little way, towards this cause.”


Raj Nayak

Speaking about their latest venture, Raj Nayak, CEO, Colors says, “We are extremely delighted to announce our partnership with a like-minded organization like- Tata Motors through this property. We’re also very thankful to each and every celebrity who voluntarily joined us for this noble cause.”


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One response to “Tata Motors joins Colors and celebs for ‘Mission Sapne’”

  1. Sridhar V says:

    It’s really a good program, and it should be continued..