shatters online cricket viewing record

14 Apr,2014

By a correspondent


The video streaming initiative of ICC World T20 2014 on has garnered unprecedented traction on the digital domain. The ICC World T20 final between India and Sri Lanka on attracted a record 19.3 lakh unique individuals watching video on the destination, delivering an unprecedented 37.6 lakh visits. While public figures are not available, the previous record for a single game is believed to have been achieved on IPL last year, with around 14.8 lakh visitors watching video on April 23last year, when Chris Gayle scored 175 for Royal Challengers Bangalore. The final also beat the audience for the retirement Test match of Sachin Tendulkar, 10.3 lakh visitors, which marked the previous high point for


Overall, attracted more than 80.9 lakh users during the fortnight long tournament delivering more than 2.24 crore visits. The consumer engagement on is continuing to grow dramatically. A total of 101 million live minutes of video were consumed by users during the last 4 matches played by India in the tournament, with an average of more than 30 mins per live view.


Ajit Mohan, EVP and Head, New Media, Star India, said, “This is proof that the fans are ready to embrace a completely new destination conceptualized around video. We are emerging as the best way to follow cricket. The success of ICC World T20 really positions us well for Pepsi IPL 2014, which is debuting on this year, and where we have the opportunity to really deliver a whole new experience for IPL fans. Our aspiration is to break the 20 lakh mark for a single game.” offered live matches of ICC World Twenty20 as an ad-free subscription service on its advanced sports video player. In addition, also offered a free, 5-minute delayed service.


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