Spice aims at turning dreams into reality

15 Apr,2014

By a correspondent


After its first outing, Spice Smartphones has unveiled the second campaign of its Milaye Sapnon Se series that goes on to re-establish the power of smartphone technology.


This time Spice connects a small school girl of Lucknow with The London Ballet School. The story is of a young girl, fascinated with a ballerina toy. Watching the ballerina swirling around, something sparks within her, a dream to be able to dance like the ballerina. Using her brother’s Spice smartphone, she goes on to connect with this dream and starts learning various ballet steps that leads to a final grand performance.


Commenting on the campaign, Azazul Haque and Mahesh Gharat, Group Creative Directors, Ogilvy India said: “We needed a story that’s charming, real, fascinating, fresh and most importantly something that can connect with the dreams of small town youth of this nation. And today’s small town youth wants to experiment, explore and try out new things. Unlike before, they are now exposed to literally an entire world of possibilities because of smartphone technology. They are exposed to new dreams. And Spice Smartphones is there to connect them with that dream world.”


The campaign has been created by the team of Mahesh Gharat, Azazul Haque, Shahnawaz Qadeer and Sandip Gaikwad.


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