Sony’s Bulaava Express takes off on a nationwide tour

15 Apr,2014

By a correspondent


It was a Sunday of a different kind for Sony MAX and Sony SIX as it invited Mumbaikars to hop on in its ‘Bulaava Express’. The unique open air bus has been designed to capture the imagination of the citizens with a host of entertaining and unique activities. Be it the impromptu ‘buckram ka chukrum’ which quizzed people on their knowledge of the tournament or ‘Bulaava Bahana’ which mandated fans to confess which bulaava they have used to watch the Pepsi IPL, the activities left the audiences wanting more.


Vaishali Sharma, VP-Marketing said, “Bulaava Express is the perfect initiative to get the people excited about the tournament. Cricket fans were exuberant about being a part of this activity. The overwhelming response and enthusiasm of the crowd has encouraged us to take the fun and excitement to more locations.”


‘Bulaava Express’, an open air bus will tour the country across 13 cities like Delhi, Kolkata, Bangalore, Lucknow, Chandigarh, Jaipur, Chennai, Nashik, Indore, Hyderabad, Ahmedabad and Nagpur between April & May creating euphoria for Pepsi IPL 2014. Sony MAX & Sony SIX have created this unique initiative especially for the followers of Pepsi IPL.


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