Second edition of IPL’s Fantasy League announced

09 Apr,2014

By a correspondent


With the stage set for the seventh edition of the Indian Premier League, the event would also mark the unveiling of the second edition of IPL Fantasy League. The IPL FL is a digital league that debuted last year and created an immediate impact, with over 5 lakhs players across the globe participating during IPL 2013.


“We are extremely excited about the league this year. When we approached IPL last year, we were confident about the appeal of a Fantasy league, as well as how it will help grow the craze of IPL beyond the traditional boundaries. However, what caught us by surprise was the momentum it gained in its debut year itself. With half a million participants, the league became the largest fantasy cricket league ever. This year, we have packed in lots of new stuff to fuel the awareness and engagement for IPL further. We expect a million players to play the league this time, taking the IPL fever to the next level globally,” said Ramesh Srivats, Digital Marketing Guru and founder of TenTenTen Digital Products, the company that created and manages the IPL Fantasy League.


The Fantasy league is quite popular with cricket lovers across the globe. The site saw nearly 15 million visits and over 100 million page views in a space of two months last year. It also created tremendous involvement and social buzz with lakhs of tweets and Facebook updates. Users were given the ability to create private leagues and play IPL Fantasy with their friends and colleagues, for bragging rights. Several ‘office leagues’ came into being as a result of this! Encouraged by the success, the Fantasy League was extended to the Champions League T20 2013 with TenTenTen handling all responsibilities for the same.


The League allows a player to own and create a team with name, emblem and motto. Each player is then given 10 million Fantasy Dollars using which he or she can pick a virtual squad of 11 players. Players then earn points based on their squad’s actual performance in IPL matches. The Fantasy team with the most points wins the league.


Many new features have been added to the IPL Fantasy League this year like ‘Stealth mode,’ which lets players hide one’s squad changes from opponents; ‘Scheduled Substitutions’ that let players schedule changes one match in advance; ‘All Star’, where fantasy cricket meets blockbuster entertainment and lets users create their own star-studded fantasy squad. Apart from this, ‘Facebook Leagues’ will allow players to check their rank among their Facebook friends and ‘Dishooms’ will allow players to send fun messages to members within their league.


The league is also better optimized for mobile this year. The winners of the IPL Fantasy League 2014 stand a chance of winning tickets to the matches and exciting IPL merchandise.


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