Rathi Gangappa joins MediaCom as Head West

10 Apr,2014

By a correspondent

 

MediaCom has appointed Rathi Gangappa as Head West. She will report into Debraj Tripathy, MD, MediaCom India and will oversee P&G and rest of the West businesses that include the VW group, HRI, Vespa and others.

 

Prior to joining Mediacom Rathi was at Vodafone as the Head of Media and was subsequently in charge of developing Vodafone’s Mobile Marketing product. She has been instrumental in building Vodafone’s leading media identity and driving their strategic media solutions. Rathi started her career in Lintas Media after which she moved to Maximize (now Maxus) when GroupM India was formed. In a career spanning over 18 years Rathi has worked with clients like Unilever, Hutch/ Vodafone, Tata Motors, Britannia and Walt Disney.

 

Speaking on Rathi’s appointment, Debraj Tripathy, MD, MediaCom India said, “I am delighted to welcome Rathi to the MediaCom family. I am confident her varied experience across organisations, both agencies and advertisers, and across categories will help us deliver greater value to our clients.”

 

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