Raj Deepak Das joins Leo Burnett as CCO

23 Apr,2014

By a correspondent

 

Raj Deepak Das

Leo Burnett India has announced the appointment of Raj Deepak Das as the chief creative officer (CCO). In his new role as CCO for the India operations across Mumbai, New Delhi, Bangalore and Chennai. Raj will be based in Mumbai and will work closely with Saurabh Varma.

 

Mark Tutssel, chief creative officer, Leo Burnett Worldwide who was personally involved in the recruitment process that spanned several continents, said that Raj, with his proven track record behind world-class, award-winning work for global brands including P&G, Pepsi, Visa, Pizza Hut and Tesco among others is a new breed of creative, modern-day leader, a holistic thinker with sharp business acumen. “Raj brings with him an exuberant amount of global experience, creativity, focus and best-in-class leadership.  He understands today’s creative landscape is always-on and always integrated. The decision to bring Raj on board as our CCO holds immense promise for our clients and our creative product. I strongly believe that Raj, alongside Saurabh will form a perfect unity of creative and strategy, making the agency, one of India’s leading creative agencies today, the best integrated agency in the region going forward.”

 

Saurabh Varma said, “Five months back we communicated our intention to be the best integrated communication company in India. With the appointment of Raj, we have made a decisive step in that direction. Raj and I will partner to create work that is not only human, but also partcipative by design. We will focus on work which brings out the purpose of our brands. Ultimately, the route to building the most popular brands is in creating work which creates believers not just consumers.”

 

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