Omnicom aligns search, social & performance mktng under Resolution Media

23 Apr,2014

By A Correspondent

 

Avinash Jhangiani

Omnicom Media Group India has announced that it has completed its consolidation of local service in search, social and performance marketing under the Resolution Media umbrella. Resolution Media is a US Search company that was acquired by Omnicom Media Group in 2005.

 

With this development, OMG India will leverage the scale, data and knowledge of the global network to provide service delivery and innovation across all clients.

 

The integration will also allow for Omnicom in India to tap into increased resources, provide a more holistic set of services and better training for their teams across the network.

 

Under the new structure, Avinash Vanpal and Sam Thomas will co-lead the Resolution Media offering, delivering on the demands of Omnicom Media Group clients across India. They will be responsible for growth, profitability, effectiveness and the development of new services under search, social and performance marketing, reporting to Avinash Jhangiani, Head of Digital for Omnicom Media Group India.

 

“India is one of the fastest growing digital markets in the region, with enormous opportunities for our clients to capitalise on media marketplaces to increase return on investment in digital.” said James Dutton, Managing Director Resolution Media Asia Pacific. “We’ve already got a well-established team in India led by Avinash who will benefit from the integration into our global Resolution community, our partnerships and training programmes for the benefit of our clients.”

 

Said Mr Jhangiani, “Our digital expertise has grown organically over the past few years, which makes the process of integration seamless and efficient. With the rise of programmatic buying, social advertising and the continued importance of search (both SEO and paid search,) it has become imperative for advertisers to have an ‘always on’ approach across all key platforms where data drives decisions. Consolidating under Resolution Media will round off our dynamic offering and enhance our ability to deliver even better business results for our clients.”  The alignment is effective immediately.

 

 

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