MTV YMF focuses on ‘The curious minds’

17 Apr,2014

By a correspondent


MTV India organized the MTV Youth Marketing Forum that looked at ways to decode the youth of today. This year, the focus was on ‘The Curious Minds’ study which has thrown some interesting insights on how today’s young people are evolving.


Aditya Swamy

Explaining the theme, Aditya Swamy, Executive Vice President and Business Head of MTV India, said, “Curious Minds is the largest insight study we have commissioned in terms of the spread of the study. We have brought in fresh new techniques to collect and analyse the data. The headline of what has emerged is that today young people are using their curiosity to curate their lives. It was a great pleasure for me to share this with our business partners in order to build a strong connect with young people through cutting edge content.”


Every year, MTV undertakes an extensive research to understand what makes its core audience – the youth – make the choices that they do. The findings and insights gathered from this research are then presented through interactive seminars and presentations every year at the MTV Youth Marketing Forum. This year, MTV had conversations with more than 11,000 young people across more than 40 cities across Sec A & B in India to find out what exactly makes them tick. MTV has spoken to youth across 13-25 years as the definition of youth is getting stretched.


This year at the MTV Youth Marketing Forum, MTV invited some of the best known marketers, trend hunters and thought leaders from across the globe to come together and dissect the bold and ever-changing world of the youth. The day saw trend presentations and interactive sessions delivered by content creators, brand bosses and everything in between.


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