MSL Group enhances Events & Experiential service offerings

03 Apr,2014

By a correspondent


MSLGROUP India has announced the enhancement of its service offering – Events and Experiential. The refreshed service would enable MSLGROUP to offer seamlessly integrated campaigns across multiple channels for marketing and communications programmes. Integrating with its existing service offerings in traditional PR, social media/digital and content solutions, MSLGROUP, India will now provide event planning, management and execution for a range of projects targeting media as well as other stakeholders. The team comprises of extremely skilled professionals with a diverse range of experience and skills having worked extensively with reputed clients.


Audiences today skim through the onslaught of information provided by various media, forcing advertisers and marketers to constantly scramble for new, inventive ways to connect and make an impact with their target audience. As the most impactful campaigns are based on one, big idea which is rolled out through a 360 degree approach, MSLGROUP further enhances this critical offering from amongst its roster of traditional PR, Digital, Creative and Content Creation. This refreshed service offering will employ a strategic and innovative approach to convey the brand message thereby helping the company create stronger connections and relationships with the consumer.


Jaideep Shergill, CEO, MSLGROUP in India, said: “The industry is evolving and clients are looking for creative and innovative ways to engage with their target audience, which goes beyond tried and tested methods. Being an integrated communications firm, we, at MSLGROUP, in India, firmly believe in the power of well-crafted and well-executed experiences which enables the target audience to engage with the brand and its story. Our distinctive way of conceptualizing and creating successful events for our clients helps us to stand out in the marketplace.”


The team has been instrumental in planning the event to announce the historical launch of Australia’s leading back, Westpac, in India. Some other notable clients that the firm has worked with are Steelcase for the launch of its Gesture Chair, Manpasand Beverages India Pvt. Ltd. for the launch of a new beverage, Global Gases Pvt. Ltd. for a plant inauguration in Chennai, History TV18 for the visit of extraordinary magician, Dynamo to name a few.


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