Lowe Lintas shines at APAC Effie 2014, second runner-up in Agency of the Year

04 Apr,2014

By A Correspondent


Lowe Lintas Mumbai bagged four metals at the APAC Effie 2014 which had  its Awards Gala on April 3. A total of 56 awards – 12 Golds, 26 Silvers and 18 Bronzes were presented. Indian entries bagged six awards.


Australia, China and New Zealand are ranked the top 3 countries with the highest number of winners. Also announced at the Awards Gala were the APAC Effie 2014 Agency of the Year and Agency Network of the Year Awards. Colenso BBDO/Proximity New Zealand was awarded Agency of the Year Awards, with Lowe Lintas & Partners Mumbai and Whybin\TBWA Sydney following closely in the second and third positions respectively.


BBDO Worldwide was named the Agency Network of the Year, picking up a total of2 Golds, 7 Silvers and 6 Bronzes from its agencies in the region. In the running were Ogilvy & Mather and Lowe & Partners.


Amidst the celebration in marketing effectiveness, the Awards Gala was also filled with joy and laughter brought by Pam Oei, a veteran actor and comedian who was the host and entertainer for the evening.


“We were impressed by the volume of outstanding entries from the region. The strong participation from the industry is extremely encouraging for our first year,” commented Connie Chan, the 2014 Awards Chairman. “The Effies represents excellence in marketing effectiveness and winning this highly-coveted award is not easy.  Huge congratulations to all winners for the great work!”


APAC Effie Awards is organised by Confederation of Asian Advertising Agency Associations (CAAAA) and Tenasia Group.  Said Anthony Kang, Chairman of CAAAA and Chairman of the APAC Effie Committee, “Effie Awards is a global symbol of marketing effectiveness and winning an APAC Effie is a huge testament that the work is one of the best in the region. It is more than just another great idea as it delivers outstanding results.”


The Gold, Silver, Bronze winners and Finalists will be included in the Effie Effectiveness Index (http://www.effieindex.com), a global ranking which identifies and ranks the most effective marketers, brands by analysing finalist and winner data from worldwide Effie competitions.


The full winners list can be viewed at the APAC Effie website – http://www.apaceffie.com.


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