Kyoorius Awards turns 100% Carbon Neutral

09 Apr,2014

By A Correspondent


Even as the Call for Entries has been issued in right earnest with a creative campaign crafted by Bengaluru-based Happy, the D&AD backed Kyoorius Advertising Awards has pledged to be a 100 percent carbon-neutral event. As many as 5000 trees have already been planted, with more on the way. And participants can contribute Rs 500 towards planting five trees, thereby making their entry carbon-neutral as well.


According to a communiqué, the audit measured carbon footprint of the event by identifying all sources of event-related greenhouse gas emissions. Major emission sources included travel to the host city, local road transportation, energy consumed by the event venue and energy used through stays at local hotels or homes. Smaller emission sources include transportation of goods the event needs, event organizer travel during planning and preparation, energy consumed by the event office, paper use and waste generation.


Said Rajesh Kejriwal, Founder CEO, Kyoorius: “We are in the process of conducting an carbon emission audit of Designyatra and our other events and by August 2014 we will ensure that all Kyoorius events and awards will be carbon-neutral – a first in India and amongst the very few globally”.


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