‘IAA Conversations’ to discuss role of opinion polls and media reports in influencing voters

09 Apr,2014

By A Correspondent


The International Advertising Association (IAA) India Chapter will discuss the role of opinion polls and media reports in influencing voters as part of the IAA Conversations series.


Former petroleum minister and senior BJP leader Ram Naik, Congress spokesperson Sanjay Jha, Shiv Sena spokesperson Prem Shukla and leading political analyst and veteran journalist Kumar Ketkar will participate in the panel discussion which will be moderated by Anand Rathi, Chairman, Anand Rathi Securities. The topic of the discussion is: Do Opinion Polls and Media Reports Influence Voters?


The panel discussion will take place between 4 and 6pm on Thursday, April 10, 2014 at the Nehru Centre, Worli, Mumbai


Said Srinivasan Swamy, President IAA India Chapter & Vice President, Development Asia Pacific region of IAA, “Our objective at the IAA India Chapter is to bring about discussions on key issues concerning the advertising, media and allied sectors. This edition of IAA Conversations is an attempt to deliberate on an issue that has generated much discussion in the run-up to the general elections.”


Added Dr Bhaskar Das, Group CEO, Zee Media Corp Limited and Chair of the event: “The role of the media in influencing public opinion cannot be denied and hence this discussion with key stakeholders will bring to the fore issues and concerns on how opinion polls and media reports can influence the masses at election time.”


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