Havas wins integrated digital duties of Xolo

14 Apr,2014

By a correspondent

 

Havas Media Group India has won the integrated digital duties of Xolo, part of Lava International, in a multi-agency pitch.

 

With a stronghold in the mid to high-end smartphone segment, Xolo’s premium smartphones and tablets with fresh design, new platforms and technologies focus on performance and customer experience.

 

Anita Nayyar

Anita Nayyar, CEO, Havas Media Group, India and South Asia said, “We are delighted with the Xolo win close on the back of Yepme.com and a successful last year. It further establishes digital as our core capability. Mobile is the future for India and a required essential we are delighted to work with the team and brand.”

 

Xolo has many first to its credits, that includes tying up with Intel® to launch the world’s first Intel processor powered smartphone, the first brand to launch NVIDIA® TEGRA® 4 powered tablet in India, first regional marketing partner for Liverpool FC club in India and many more.

 

The size of the digital business is estimated to be upwards of INR 60crores.

 

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