Flying Machine gets Arjun Kapoor to endorse brand

03 Apr,2014

By a correspondent

 

Flying Machine has announced the signing of Arjun Kapoor as its new brand ambassador. A print and television campaign is being launched featuring Arjun Kapoor showcasing the new Spring Summer’14 collection.

 

“Catering to the fashion needs of a generation looking for instant gratification, the brand’s promise of “New Cool” resonates very strongly with its young fashion patrons,” said Alok Dubey, COO Arvind Lifestyle Brands Ltd.

 

Commenting on the partnership with Arjun Kapoor, Dubey said, “Flying Machine is the vanguard of youth trends and hence our next brand ambassador also had to be someone who’s seen and believed to be the new cool. With noteworthy performances behind him, quite a few big releases ahead and his zeal and commitment to be in the big league, we believe Arjun Kapoor is all set to be “The New Cool” not just in the  film industry but with youth at large. He’s leading a cultural shift where bold new subjects are being taken to the target audience and a new youth culture is being defined. He’s definitely a youth icon with a real persona and that is a glove-fit for Flying Machine, a cult icon itself. ”

 

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