Fabindia awards creative mandate to Publicis

09 Apr,2014

By a correspondent

 

Fabindia has awarded its creative business to Publicis after a multi-agency pitch. The business will be handled out of Publicis Delhi office.

 

Speaking on the development, Subrata Dutta, CEO Fab India commented, “Fabindia is an iconic lifestyle brand that celebrates India and we want to leverage its inherent strengths. In Publicis, we have found the right partners to do this. We are looking forward to their contribution on our brand.”

 

Partha Sinha and Bobby Pawar, Directors at Publicis South Asia, in their joint statement said, “Fabindia is the definitive Indian brand. To reinterpret a brand’s strength is once in a life time opportunity and we are looking forward to working on it. Our objective will be to engage the audience in a fresh, surprising and rewarding manner.”

 

Nakul Chopra, CEO-South Asia, Publicis added, “Fabindia have indeed been a definitive benchmark in their market. At Publicis, we have a history of setting standards in the lifestyle and retail space. We are very proud to be associated with Fabindia and together we hope to create path breaking work.”

 

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