DDB MudraMax Media bags Tata Goldplus Jewellery

15 Apr,2014

By A Correspondent

 

DDB MudraMax  has won the media duties of  Goldplus, a Tata product, after a multi-agency pitch including Madison Communications, Maxus and incumbent agency  Disha Advertising.

 

TATA Goldplus is a jewellery retail chain launched by Titan Industries Ltd to meet the specific preferences in semi-urban and rural India.  With 33 retail stores spread across four states, Goldplus is well-known for its pure gold jewellery and transparent business practices.

 

Deepika Sabharwal Tewari, General Manager – Marketing, Jewelery division, Titan Company Limited said: We found the DDB MudraMax team to be very passionate and the strategic direction, ideas they shared were liked by us. We expect some superlative work on our brand.¿

 

On winning the account, Sathyamurthy Namakkal, President, DDB MudraMax Media, said: “It is a prestigious win for us. We look forward to partnering with the Goldplus team and to grow with them as their business scales newer heights.”

 

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