By a correspondent

DDB MudraMax Media has roped in Amita Karwal as Executive Vice President to head its North & East Operations. Amita was last with Samsung where she led their Media Marketing function.

Amita, with over two decades of diverse experience across media marketing functions and allied areas, has worked with blue chip organizations including Reckitt Benckiser where she not only led the Media Marketing division but also represented South West Asia at Global media forums. On the agency side, Amita has worked with Lintas, Zenith Optimedia (ZO) and Ogilvy on brands such as HP, Gillette, Wrigley’s (Joyco), Modi Xerox to name a few.

In an allied area, she’s also had a couple of  years of experience in Media Auditing with Spatial Access and the Global agency R3 where she set up the first-of-its-kind Auditing practice in Delhi, and also launched the first Agency Image study in India.

Sathyamurthy Namakkal, President, DDB MudraMax – Media, said, “In an era when the media profession requires well rounded talent, Amita fits the role perfectly. Both our clients and our teams will immensely benefit from her induction into the DDB team.”