CNBC-TV18 and Mint into content alliance

01 Apr,2014

By A Correspondent

 

CNBC-TV18 and Mint have entered into a strategic content alliance enabling the two media entities to share content with each other on a daily basis and work together on various editorial initiatives through the year. Starting today (April 1, 2014), every issue of Mint will carry exclusive content from CNBC-TV18 while Mint’s news and analysis will be available on CNBC-TV18 regularly. The partnership will also allow regular content exchange between the two digital assets, livemint.com and moneycontrol.com.

 

Speaking about this development, R. Sukumar, Editor, Mint said, “At Mint, we have always focused on delivering clarity in business news and reaching our readers wherever they are. Our partnership with CNBC-TV18 will enhance our ability to do so.”

 

Commenting on the alliance, Shereen Bhan, Managing Editor, CNBC-TV18, said: “At CNBC-TV18 we have always been committed to creating compelling content, and bringing to our viewers credible news and analyses, presented incisively and consistently. We believe Mint will be a great partner for us in furthering this objective.”

 

 

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