Blippar recreates Bhootnath Returns magic on cellphones

14 Apr,2014

By A Correspondent


The weekend has been abuzz with film ‘Bhootnath Returns’ for more reason than one. While it stars megastar Amitabh Bachchan and has the topical theme of the elections, it has also been powered by Blippar, the leading visual discovery platform, to offer a interactive campaign where consumers can download Blippar on their mobile and blip any ‘Bhootnath Returns’ movie image to get a magical connect with Bhootnath. They can click their photo with different images of Bhootnath and share on Twitter and FB to win exciting goodies.


Said Arnav Ghosh, Regional Director with Blippar, which is scheduled to launch in India soon: “This is a first-of-its-kind innovation in Bollywood and creates a paradigm shift in way content engagement will be done specifically in the entertainment category.”


Blippar has powered over 750 campaigns globally and is essentially a mobile app using image recognition tech that turns physical imagery, print or products into instantaneous, interactive digital experiences. Since Blippar has the capacity to trigger anything a phone can do, users can ‘blipp’ an image to unlock hidden content – such as videos, coupons, recipes and sweepstakes – or actively engage with a brand by playing a game, posing with celebrities, or virtually trying on products.


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