By A Correspondent

Zee Entertainment Enterprises Ltd has announced the appointment of Sorbojeet Chatterjee as Senior Vice President, Marketing for the cluster of Hindi GECs including Zee TV, Zee Anmol, Smile, 9X and Zee TV HD channels. For his responsibilities, Mr Chatterjee will report to Akash Chawla, Executive Vice President and Marketing Head – National Channels, ZEEL. Another movement announced is that of Sapangeet Rajwant who will take over as Zee TV – Marketing Head and will report to Mr Chatterjee.

Mr Chatterjee brings with him 13 years of experience from both sides of the media business – the creative side as a copywriter and the business side in marketing and strategy. He moves from the Zee Media Corp-owned dna where he was designated as Senior VP – Marketing. His earlier stints have been with Neo Sports Broadcast Pvt Ltd as Vice President Marketing, TV Today Network as Head of Marketing and Special Projects and Gslot.com as Copywriter. He has extensive media marketing experience across television, print and radio brands. He is also an avid quizzer and has been active on various industry forums and associations.