Big Magic Bihar & Jharkhand inks DTH deal with Dish

02 Apr,2014

By A Correspondent


As part of its distribution-strengthening strategy, Big Magic Bihar and Jharkhand, the regional entertainment channel from the Reliance Broadcast Network stable, has inked a distribution deal with Dish TV. Available on the base pack, this move adds 8 million million Dish TV subscribers to the channel’s reach as it reaches out to a larger diaspora across India.


“We are a leading player in the regional market and have delivered excellent performance. We see a huge opportunity in catering to a larger diaspora and our endeavor is to reach our content mix to the discerning audiences spread across the length and breadth of India. Dish TV is a perfect partner to begin the exercise with, from here-on we will increase footprint through strengthened distribution across platforms,” the channel said in a statement.


Big Magic Bihar and Jharkhand is currently available on Hathway, Incable, Manthan, Digicable, GTPL, Siti Cable, Maurya, DEN and other independent operators.


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