Anushka to enhance Nivea’s deo range further

30 Apr,2014

By A Correspondent


Nivea India Pvt. Ltd, an affiliate of Beiersdorf AG and world’s largest skincare brand has appointed Anushka Sharma as the face for its Whitening Sensitive Deodorant TVC.


This new offering from Nivea is the first sensitive deodorant in the category. It has zero per cent alchohol and licorice extracts that cares for one’s skin making it more toned.


Speaking on the campaign, Rakesh Menon, Director of Interface said, “The creative idea came from the consumer belief that alcohol-based deodorants can damage underarm skin. By marrying this insight with the brand’s already-established ‘Go Sleeveless’ platform, we simply wanted to encourage women to go sleeveless by using a non-alcoholic deodorant instead.”


Rakshit Hargave, MD of Nivea, “Nivea has always been a pioneer in innovation in female deodorants. We focus on addressing real issues and making lives simpler for our consumers. Our products are designed to make women confident and comfortable in their skin.”


The product is available across stores and is priced at Rs 199 for 150 ml.


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