Amith Prabhu: Four major international PR events not to miss in 2014

21 Apr,2014

By Amith Prabhu


Several PR professionals keep asking me about how they can gain international exposure both in terms of work experience and networking. While the former does not have an easy answer, the latter is possible by saving right and making the investment to attend one or more of the many global events. I wrote about four Indian events to watch out for in a March column and here I am with my list of four that are taking place overseas.


Flight tickets and stay will set you back by at least Rs 90,000 and another lakh may be set aside for event registration. For someone with over a decade in the profession this is a worthwhile investment because of the exposure to fellow professionals from around the world that it offers. While two are in Europe and two in North America you may pick the one that fits best.


IABC World Conference, Canada – This year Toronto is hosting the annual event between June 8 and 11. With a schedule filled with seven tracks, more than 60 breakout sessions, plus five plenary sessions, the World Conference promises to help you reach the next stage of your career.


Cannes Festival, France – It claims to be the only truly global meeting place for professionals working in creative communications, from creatives and marketers to technologists and media specialists. Cannes Lions is where 12,000 people from 94 countries come together to be inspired by seven days of learning, networking and celebration between June 15 and 21.


World Public Relations Forum, Spain – Madrid will host this biennial event presented by the Global Alliance between September 21 and 23 which will be an opportunity to reflect on how to transform the profession, aligned with the changes experienced by organisations, with communication at the heart of the strategy.


Global PR Summit, USA – The third edition of this Holmes Group event promises to be power packed and will be held in Miami as always between October 27 and 30. This has a good mix of global leaders, both from leading firms and from corporations.


If you would like to add others to this list tweet me at @amithpr or leave a comment here. I have been to the Miami event twice in a row and was a volunteer at the IABC world conference in Chicago. This year I’m thinking of heading to Spain.


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