Ajay Chandwani onboard the Montreux Ad Festival Jury

17 Apr,2014

By a correspondent


The 26th edition of Golden award of Montreux Advertising Festival is scheduled this year in the picturesque Swiss resort town of Montreux on Lake Geneva in Switzerland.


Montreux Festival is a precursor to Cannes and every year many Cannes aspirants test their work at Montreux. Last year the big winners were BBDO New York, BETC Paris and AMO BBDO, London.


This years Montreux jury includes Jens Petter of BBDO New York, Tim Cheng of DDB China, Frank Bodin of Havas Switzerland, Luis Dias of Draft FCB Lisbon, Davide Boscacci of Leo Burnett Italy and Max Posch of Fashion TV. Ajay Chandwani, Director Percept Ltd and Brand Engagement Consultant is also a member of the jury.


Last year BBDO New York’s humourous Snickers films “Coach” and “Horseless headman” stole the show along with DDB Argentina’s Volkswagon “Little hand” and Guiness “Clock” by AMVBBDO London.


Last year Leo Burnett India had won 3 Golds at Montreux in Print and Direct Mail categories while Ramesh Deo Productions won a Gold in the Film category.


Since the last few years, Indian agencies have been entering Montreux Festival in steadily increasing numbers as the pan-European Festival is concentrating on improving the Asia Pacific participation in the Festival.


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