Zee-Sony-Zee & now Sony again. Ajay Bhalwankar is back at Zee, er, Sony, to be Chief Creative Dir, SET

20 Mar,2014

By A Correspondent


If you thought Zee-Sony-Zee-Sony was part of the lyrics of a new Yo Yo Honey Singh chartbuster, pause for a minute. It’s the story of our own Ajay Bhalwankar. Mr Bhalwankar, who had quit Zee recently, will be joining Sony Entertainment Television (SET) as Chief Creative Director. He is expected to join on April 7 and will report to Nachiket Pantvaidya, Senior Executive Vice-President & Business Head of MSM’s flagship channel. In this role, Mr AB will provide creative leadership and direction for the channel. He will lead the Programming and OAP teams.


With over two decades of experience first in journalism and then at Zee for a long period (1994-2009), for a bit with Sony (SET, 2009-2011) and then again with Zee as Content Head-Hindi GECs.


Announcing the appointment, Senior EVP and Business Head, SET, Nachiket Pantvaidya said, “Ajay is an extremely experienced individual with a rich experience of over 20 years in Journalism and Television, spanning various roles of creating, writing, programming, producing and directing entertainment content. Under Ajay’s leadership I am confident that we will make the right strides towards our vision of best in class content for SET.”


Said Mr Bhalwankar: “I’m delighted to join SET again and hope to provide valuable programming inputs across content on the channel. It is an extremely challenging role and I am looking forward to this exciting journey.”


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