Zee pulls Rajesh Iyer from Colors as Biz Head for new channel

19 Mar,2014

By A Correspondent


Bharat Ranga

Rajesh Iyer

Zee Entertainment Enterprises Limited (ZEEL) has announced the appointment of of Rajesh Iyer as Business Head – New Initiatives|Hindi Broadcast. Mr Iyer was until last Friday, Vice-President – Marketing at Colors. He will be responsible for the overall functioning of the new initiatives in Hindi broadcast and will report in to Bharat Ranga, Chief Content & Creative Officer, ZEEL. Although the title says New Initiatives|Hindi boradcast, the grapevine has it that Mr Iyer will head the proposed new Hindi GEC that Zee is planning to launch in the next quarter.


Speaking on his appointment, Mr Ranga said: “Rajesh is a superior talent with marketeering approach and consumer focus. We are delighted to have him on board to create some thrilling benchmarks in our industry.”


Commented Mr Iyer: “I have always admired the Zee Group, who have been pioneers in the satellite and broadcast space. To be a part of this ever-growing dynamic industry is going to be challenging and I further, look forward to developing and strengthening the brand.”


Mr Iyer brings with him over 13 years of rich experience in the areas of marketing and business. Prior to joining Colors, he worked with Star India and also with Ambience Publicis and Ogilvy & Mather.


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