Week #9: Zee makes big leap to #2, Life OK back at #4

07 Mar,2014

By Our Research Associate

 

Week 9 of 2014 saw Zee TV jumping back to the second slot amongst the Hindi GECs on the back of an excellent showing by the evergreen Dance India Dance Li’l Masters.

 

Star Plus was at 637, Zee at 548 and Colors at 465. Life OK was back at No 4 with 341, Sony at 306 and Sab at 303. The number indicates viewership in million.

 

The info that we have published is courtesy a friendly subscriber, but since the source is not TAM, the folks who (still) do the measurement, we would urge advertisers to not base their advertising investments based on this report alone. Call TAM, subscribe to the measurement numbers…

 

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