Vir Sanghvi stars in NewsX’s new line-up and channel packaging

12 Mar,2014

By A Correspondent


After having made a quantum leap after being acquired by Kartikeya Sharma’s iTV Network, NewsX has unveiled a new look. Youthful colors (blue and red) and new fonts adorn the channel as it gears up for the general elections.


“The new look is in line with the channel’s profile, which caters to the young, affluent and urban viewers within the SEC AB category in the 25-44 age group,” notes a communiqué.


Speaking on the occasion, Mr Sharma, Managing Director of the iTV Network, said: “Over the last few months, NewsX has become the home of breaking news, in-depth coverage, analysis and hardcore news reporting from the ground and this is a significant new phase to build our growth story.”


Along with the look-and-feel, joining the line-up of well-known presenters is Vir Sanghvi who will present a show called ‘Ideas that shaped Indian Democracy’. This is in addition to ‘Decode India with MJ Akbar’ which is already on air.


Added R K Arora, CEO, iTV Network: “Our success in the recent times only reinforces our belief in ‘News not Noise’. We are glad that our strategies have resulted in unparalleled success for the channel. Our constant endeavour is to produce and present news in the most engaging manner”.


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