Vikram Malhotra’s Abundantia Ent gets its act together (and some $$$s)

20 Mar,2014

By A Correspondent

 

Abundantia Entertainment Private Limited, the independent motion pictures studio promoted by Vikram Malhotra, has unveiled its business blueprint and confirmed its film slate for 2014 and 2015. The company also announced the arrival of new strategic investors to support its growth and expansion plans.

 

Founded in August 2013, Abundantia was incepted by Vikram Malhotra who, in his earlier avatar as COO of Viacom18 Motion Pictures, has to his credit some memorable films of the last few years and also has deep relationships with talent in the film and TV business in India.

 

Combined with a strategic stake acquisition of Crouching Tiger Motion Pictures, promoted by Rajnish Khanuja, the studio announced multiple film deals with production houses led by some of the hottest names in the movies business in India. Top-lining the slate are projects with Neeraj Pandey (A Wednesday, Special 26), Shoojit Sircar (Vicky Donor, Madras Café) and Nikhil Advani(D-Day, Kal Ho Na Ho) as well as up-coming talent like Soumik Sen (Gulaab Gang) and a clutch of first-time directors. The slate of 11 films across the first two years carries a combined value of approx Rs 250 crore and will see these leading directors not only make their own films but also creatively produce work in their respective production houses. At various stages of production, the slate will witness releases starting as early as mid-2014.

 

In line with its vision and growth drive, Abundantia also announced the arrival of new strategic investors in the form of RW Media (RWM) – a company with significant interest in the Indian media and luxury space. RWM along with a Singapore-based investment fund have acquired a strategic significant minority stake in Abundantia, which will continue to be held in majority, and independently managed, by Mr Malhotra.

 

Sharing more about the company’s plans and announcing the new investors, Mr Malhotra, who is Managing Director and CEO of Abundantia Entertainment said, “Our aim is to build a robust business on the back of strategic partnerships on the creative and distribution fronts with like-minded individuals and organizations. Now, and with an eye on the future, we are delighted to get on-board RW Media and its partners.”

 

Speaking on the investment and RWM’s perspective on the business, Reena Wadhwa, Chairperson – RW Media, said: “RW Media is a firm believer in the growth story of India’s entertainment, lifestyle and luxury verticals. In Abundantia Entertainment, we see a company that has a global vision, progressive mindset and an unflinching focus on quality.”

 

Ashok Wadhwa of the Ambit Group, who was instrumental in forging this relationship, added, “Globally, the media and entertainment business is witnessing a transformation. In India this industry is set to double over the next five years. I see a clear inflection point and organizations that can raise their game are poised to unlock and deliver significant value. In Abundantia and Vikram there exists a premier organization and credible leadership that has the capability to rise to the top.”

 

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