Viber connects with ZenithOptimedia for media

06 Mar,2014

By A Correspondent

 

ZenithOptimedia India has been appointed as the media planning and buying partner for Viber, the popular mobile and messaging service.  The business was won after a competitive pitch amongst five media agencies in New Delhi.

 

Confirming ZenithOptimedia’s appointment, AnubhavNayyar, Country Manager India, Viber Ltd said, “We partnered with Zenithoptimedia Group as we really liked their thinking and strategic approach to our marketing challenges as well as their excellent track record of helping create new age brands like Micromax and OLX.”

 

We are really excited to partner with a brand like Viber for their India ambition.The brand and the category gives us an even better opportunity to demonstrate our Live ROI proposition.”said SatyajitSen, CEO, ZenithOptimedia India.

 

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