Vespa India to ride on BBH creativity

31 Mar,2014

BBH has won the advertising account for the iconic scooter brand Vespa.  As a part of the global alignment, BBH India has been tasked with the development of communication for the brand to position it as a lifestyle product in the Indian market.

 

On choosing BBH India as creative partner, Krishna MV, AVP Marketing, Piaggio (Vespa) said “Vespa is an iconic brand and is more statement of personality than a mode of transport. The brand requires strategic thought that’s different from traditional automobile category thinking. We have got BBH on board globally and in India to provide just that.”

 

Said Subhash Kamath, CEO and Managing Partner, BBH India: “Vespa is a very cool and very stylish brand, we’re thrilled to partner them in India. BBH has always been known for creating ideas that travel across the globe to different markets and cultures. For Vespa too, we’re looking forward to making the global brand idea resonate with Indian consumers through some pathbreaking work.”

 

Added Russell Barrett, CCO and Managing Partner BBH, “Vespa is a legendary brand that’s somuch more than a scooter. It’s a state of mind. What’s even more exciting, is the kind of modern, cool work we havebeen tasked to create for Vespa.”

 

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