Unlike @SrBachchan, Shah Rukh says he will not deride brands he’s endorsed

04 Mar,2014

By Krishna Kumar


Shah Rukh Khan

Amitabh Bachchan

Shah Rukh Khan said that he will never make fun of any brand he has once endorsed, taking a sideswipe at Amitabh Bachchan’s recent ‘poison’ comment on Pepsi.


“Having worked with someone, should I ever deride it? No. I have been an employee of someone,” the film star said on Monday. Khan’s comment comes just about a month after Bachchan said that he stopped endorsing Pepsi after a girl asked him why he was promoting something her teacher had termed as “poison”.


Speaking at the sidelines of a brand event in Mumbai, Khan said, “People sometimes even question why we are endorsing XYZ product. My logic is, if it is legal, if it is available in the market, then there is nothing wrong in endorsing that particular product.”


At the same time, Shah Rukh Khan said that being a professional actor, he sees no issues with endorsing competing brands at different times. “I was endorsing the brand you just mentioned (Pepsi), now I endorse Sprite, and now I do Frooti. You have different considerations. The accountability of a celebrity is as much as you know about the product,” Khan said.


Source:The Economic Times

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One response to “Unlike @SrBachchan, Shah Rukh says he will not deride brands he’s endorsed”

  1. Nita V.Kapadia says:

    I don’t see why one cannot react to a true statement.Maybe, Amitabh Bachchan should just stop endorsing any brand with qualities he is not comfortable with.