TV ad vol grew 12% in 2013, print up 6%

19 Mar,2014


By A Correspondent


Various adspend numbers are already out as has the data come in from FICCI-KPMG.


While there has been a lot of text in various studies, let the hard numbers do the talking. This is courtesy of TAM Media Research whose AdEx India division painstakingly computes data for ad volumes for the television and print sectors, amongst others.


Note: the analysis is based on ad duration in seconds for television and CCMs for print.


So here are the top findings in near-140 characters.


1. The TV Ad Volume grew by 12 percent in 2013 vis-a-vis 10 percent in 2012.


2. In TV ads, the Biscuits and Fairness creams categories are out from the Top 10. Among advertisers on TV: Samsung and Marico out, Bharti Airtel is back and L’oreal is in


3. The Print Ad volume grew 6 percent in 2013 vis-a-vis 9 percent in 2012.


4. In Print ads, the B2C and online shopping category is out. OTC Products range and Cellular Phones and Smartphones are the two new product categories in the Top 10. In the list of advertisers, very interestingly, SBS Biotech the #1 was #9 last year, HUL was #8 last year… it’s #3 now.


5. Last year’s report can be accessed at:




Source : TAM AdEx

Medium : TV & Print

Period : Jan – Dec 2012 & 2013

Note: Analysis is based on Ad Volume in Seconds for TV and CCMs for Print


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